Post by account_disabled on Mar 13, 2024 19:23:15 GMT -8
Determining Market Segmentation. source envato Before getting to know more about how to determine market segmentation in depth, of course you must first understand the definition. So, there is no confusion in understanding the more in-depth review. Quoted from Wikipedia , In marketing, market segmentation is the process of dividing a broad consumer or business market, usually consisting of existing and potential customers, into sub-groups of consumers based on shared characteristics. Market segmentation itself is the activity of dividing the market into groups of buyers based on buyers' needs, characteristics, and also different behaviors that require different products and marketing mixes. Another definition is the process of identifying and analyzing buyers in the product market.
As well as analyzing the differences that exist among buyers in the market. Also read: Customer Segmentation: Definition, Types and Functions. Factors Determining Market Segmentation Factors Determining Market Segmentation illustration Bulk Lead of Determining Market Segmentation. source envato There are several things that need to be considered when a businessman wants to determine market segmentation. Below are the basics that can be used: Geographical Variables: Market segmentation can be influenced by the geographic conditions of buyers.
These variables include area, city size, area size, and climate density. Demographic Variables: Demographic conditions are about the population of an area. Demographic variables include age, life cycle, family, education, income, and so on. Psychological Variables: The psychology or psychology of buyers also plays a role in determining your consumer segmentation. Some of the things related include social class, lifestyle and personality. Also read: Appropriate Psychographic Segmentation for Effective Marketing Activities Characteristics in Determining Effective Market Segmentation Characteristics in Determining Effective Market Segmentation illustration of Determining Market Segmentation.
As well as analyzing the differences that exist among buyers in the market. Also read: Customer Segmentation: Definition, Types and Functions. Factors Determining Market Segmentation Factors Determining Market Segmentation illustration Bulk Lead of Determining Market Segmentation. source envato There are several things that need to be considered when a businessman wants to determine market segmentation. Below are the basics that can be used: Geographical Variables: Market segmentation can be influenced by the geographic conditions of buyers.
These variables include area, city size, area size, and climate density. Demographic Variables: Demographic conditions are about the population of an area. Demographic variables include age, life cycle, family, education, income, and so on. Psychological Variables: The psychology or psychology of buyers also plays a role in determining your consumer segmentation. Some of the things related include social class, lifestyle and personality. Also read: Appropriate Psychographic Segmentation for Effective Marketing Activities Characteristics in Determining Effective Market Segmentation Characteristics in Determining Effective Market Segmentation illustration of Determining Market Segmentation.